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Research papers

Does it pay to invest in customer satisfaction?

This paper delivers empirical proof that actions to improve customer satisfaction also lead to an increase of yield. Customer satisfaction and loyalty are measured by means of a worldwide survey and the results are used to identify actions for...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Hannsfriedrich Braun, Ambros Scope
September 14, 2003
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Citation

Braun and Scope (2003a, September 14). Does it pay to invest in customer satisfaction? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/does-it-pay-to-invest-in-customer-satisfaction-